From BABY-G, the fashionable and tough casual watch for active women, comes a new model produced in collaboration with "beautiful people," a high-end fashion brand from Japan that constantly strives to redefine the meaning of beauty while maintaining a high level of craftsmanship. Though BABY-G and "beautiful people" are in different fields and appeal to different tastes, this new collaboration model blends their creative talents to create a stunning new timepiece.
The base model is the round, dual bezel BGA-270. A gypsum-like base color is accented by hour and minute hands colored with the iconic hue of "beautiful people." The result is a look and feel that lies somewhere between inorganic and organic.
The back cover of the watch is engraved with the "beautiful people" logo. The special package of this model is also done in white, which means that everything from the watch itself to its packaging reflects the world view of "beautiful people."
“beautiful people” is a high-end brand that was founded in 2007 by Designer Hidenori Kumakiri, who believes that “Everything is beautiful.” He creates collections that blur the line between ordinary and extraordinary. Finding beauty in combinations of contradictions gave birth the “KID’S SERIES,” which uses children cutting and sizing to create children clothing for adults.
Starting from the 2017 AW Collection, “beautiful people” has become part of the official calendar of Paris Fashion Week, where it started the “Side-C” design evolution in 2018. By using the lining as the outer layer, Side-C lets people discover the beauty of the in-between garment by looking into the structure and the works behind. The “Side-C” concept is highly praised by Vogue, WWD, and other international fashion media.