26 April 2018 – CASIO Singapore launched the new Full Metal 5000 Series G-SHOCKs on 25th April at a private event held at Supplies & Co, a local multi-label retailer specialising in high end street fashion – the perfect location to match the new watches’ premium positioning within the G-SHOCK family.
The event was a story almost four decades in the making, beginning with Mr Kikuo Ibe’s work to develop the first G-SHOCK based on the concept of a tough timepiece with shock resistance unlike anything else on the market then. A eureka moment occurred one day when Mr Ibe saw a little girl bouncing a rubber ball, and realised that shock resistance could be achieved by manipulating the watch case’s material and structure.
This year, the original 5000 series that started it all received the full metal treatment with the release of the GMW-B5000D-1 – the very first 5000 series watch with a metal case and bracelet. To mark the 35th anniversary of the G-SHOCK, a limited edition reference with a gold IP (Ion Plating) treatment, the GMW-B5000TFG-9, has also been released. These were the two watches that were launched in Singapore at Supplies & Co.
Gracing the event was Mr Kikuo Ibe himself, who gave guests an insider’s look into the development of the G-SHOCK and the current state of things for the cultural icon that he created. Said Mr Ibe, “I am very happy and proud to present the new watches to Singapore’s G-SHOCK fans. These new watches follow the exact same case shape and dimensions of the original, but their mirror-polished metal exteriors and improved functions clearly show how far the G-SHOCK has developed over the years. There will be more to come, I promise!”
At the event, some 60 friends of the brand and media partners not only got to meet Mr Ibe and view the two novelties ahead of their island-wide launch, but also caught a glimpse of CASIO Singapore’s plans for the rest of the year. With 2018 marking the G-SHOCK’s 35th anniversary, activities are set to ramp up to celebrate this as part of the G-SHOCK’s ORIGINS campaign. These activities will culminate in a major celebration in November, so stay tuned for more details.
For full information and high resolution images for the event as well as the Full Metal 5000 Series G-SHOCKs, please visit:https://bit.ly/2vSOrnI.
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces,electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs about 12,000 people worldwide, shipping over 100 million products per year, with net sales of 314 billion yen (approx. US$2,969 million) in the fiscal year ended March 2018. News and product information from Casio is available at http://world.casio.com/