10 April 2018 – CASIO has furthered its partnership with Burton Snowboards with the release of the limited edition GG-1000BTN-1A, based on the G-SHOCK MUDMASTER from the perennially popular MASTER OF G family. This marks the third collaboration between the two brands; CASIO and Burton Snowboards first worked together in 2013 for the G-SHOCK’s 30th anniversary.
Founded in 1977 by Jake Burton Carpenter, Burton Snowboards was one of the pioneers that shaped the development of snowboards and snowboarding. The company initially produced modified snurfers (the predecessor of the modern snowboard) that sported improvements such as bindings which secured the rider’s feet to the board, with Carpenter making them by hand in his own garage. Equipment aside, Carpenter was also instrumental in cultivating the sport’s ecosystem as well – he was, for example, credited with getting local snowboarders access to ski lifts, which were previously only open to skiers.
Today, Burton Snowboards is the largest snowboard brand in the world; CASIO’s work with Burton Snowboards reaffirms the brand’s commitment to equip athletes and recreational snowboarders and skiers alike with tough, shockproof timepieces where they are needed the most. To that end, the MUDMASTER GG-1000BTN-1A is equipped with CASIO’s twin sensor technology featuring a digital compass and thermometer, and comes with a mud- and dust-resistant structure built for life on the slopes. Other functions and features include a worldtimer, multiple alarms, a chronograph, and a countdown timer.
The release of the MUDMASTER GG-1000BTN-1A coincides with both the G-SHOCK’s 35th anniversary, as well as the upcoming Burton U.S. Open Snowboarding Championships. “G-SHOCK has been a great partner of Burton for years and we were honoured to create a watch to celebrate their 35th anniversary,” said Greg Dacyshyn, Creative Director at Large for Burton Snowboards. “Working with them is always a fun and dynamic process because they give us a lot of artistic freedom. This time around we went for a classic utilitarian vibe, featuring duck camo prints and alert orange accents. The end result is a very cool watch that strikes that balance for both outdoor and urban adventures.”
To mark the collaboration, a special video was created to highlight some of Burton Snowboards’s favourite moments on the road. The video underscores the brand’s ethos of “No Bad Trips”, and is accessible via YouTube video.
Hand indication of north (20 seconds continuous measurement); measures and displays direction as one of 16 points; measuring range: 0 to 359°; measuring unit: 1°; magnetic declination correction; bidirectional calibration; bearing memory (records and display one set of degree and direction)
Measuring range: -10°C to 60°C; measuring unit: 0.1°C
48 cities (31 time zones, coordinated universal time); city code display; daylight saving on/off
1/100-second stopwatch; measuring capacity: 23:59’59.99”; measuring modes: elapsed time, split time, 1st and 2nd place times
Measuring unit: 1 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minute increments)
5 daily alarms (with 1 snooze alarm); hourly time signal
Full auto-calendar; 12/24-hour format; button operation tone on/off; full auto LED backlight with afterglow: 1.5/3.0 seconds;
Approx. 2 years on SR927W × 2
|Size of Case||
56.2 × 55.3 × 17.1 mm
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces,electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs about 12,000 people worldwide, shipping over 100 million products per year, with net sales of 314 billion yen (approx. US$2,969 million) in the fiscal year ended March 2018. News and product information from Casio is available at http://world.casio.com/