29 January 2018 — Sneakerheads, skaters, and street fashion aficionados rejoice! CASIO has unveiled its latest collaborative project, and it’s with Singaporean cult sneaker customizer SABOTAGE (commonly stylised as SBTG).
The brainchild of Mark Ong, SBTG started out 15 years ago as a one-man sneaker customisation workshop, which has matured into the full-fledged design and production house it is today. Hyper-distinctive brand signature aside, SBTG is also known for its military-inspired designs, especially the hand-painted camouflage patterns that Mark Ong considers a constant journey to improve on. This collaboration project with CASIO came about entirely by chance – Mark Ong was introduced to the CASIO Singapore team through his brother, who was involved in another CASIO-linked project, and it was then that the idea to team up was mooted.
The vision for the project was clear from the get-go: to create a timepiece that would embody Mark Ong’s design philosophy of constant improvements as a journey and an end unto itself. Naturally, the perfect platform to realise this was the G-SHOCK DW-5600. Mark Ong specifically picked out the DW-5600 as the model to customise, citing its status as the origin and forerunner of the entire G-SHOCK family, and how it kick-started G-SHOCK’s journey of absolute toughness.
The G-SHOCK × SBTG DW-5600 is the result. Decked out in a matte military green, the watch comes emblazoned with SBTG’s signature leopard camouflage pattern around its LCD display. The display itself is protected by “bull bar” wire frame protectors – a nod to old school G-SHOCK aesthetics, and yet another reference to the built-in redundancies that typically reinforce military equipment. Meanwhile, the display and case back bear SBTG’s brand signature and the DW-5600 model tag in a nod to the partnership. Activating the watch’s backlight will reveal SBTG’s slogan, “Destroy To Create”.
The G-SHOCK × SBTG DW-5600 is part of a capsule collection that will also include a shirt, cap and skateboard deck. The enthusiast who wants a complete ensemble can look forward to acquiring all four pieces of the set when the collection drops on 3 February 2018.
With a dizzying array of models and references, plus myriad collaboration projects with various shakers and movers of different industries, there’s surely a G-SHOCK for everyone, whatever his or her needs. The SBTG project reaffirms CASIO’s direction to keep this up and remain relevant to street culture and its adherents.
The G-SHOCK × SBTG DW-5600 capsule collection will be available in Singapore, Malaysia, Thailand and Indonesia. It will be available in Singapore on 3 to 11 February 2018 at the G-SHOCK pop-up store (Wisma Atria, Outdoor Atrium). The collection can also be picked up at all G-Factory stores (except for IMM) from 12 February onwards.
In line with celebrating the origins of G-SHOCK, CASIO will also be launching an "ORIGINS" campaign showcasing key DW-5600 collaborations with original creators, in line with G-SHOCK’s branding of absolute toughness. The campaign will run in Singapore, Malaysia, Thailand and Indonesia. More details on the campaign will be available at a later date.
Pricing Details
G-SHOCK × SBTG DW-5600 Watch |
S$249 |
|---|---|
G-SHOCK × SBTG DW-5600 Watch and Cap |
S$299 |
G-SHOCK × SBTG DW-5600 Watch and Shirt |
S$369 |
G-SHOCK × SBTG DW-5600 Complete Set (Watch, cap, shirt and skateboard deck) |
S$499 |
ABOUT MARK ONG
Mark Ong is perhaps better known by his moniker Mr Sabotage. As the founder and creative force behind SBTG, he’s a veteran of the street fashion scene both within Singapore and internationally. Mark Ong counts basketballer Kobe Bryant and Linkin Park’s Mike Shinoda among his clients, and regularly collaborates directly with brands such as Puma and Asics. Military motifs aside, he also draws his inspiration from old school punk music, as well as skateboarding and other sub-cultures..
ABOUT CASIO
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs about 12,000 people worldwide, shipping over 100 million products per year, with net sales of 321 billion yen (approx. US$2,842 million) in the fiscal year ended March 2017. News and product information from Casio is available at http://world.casio.com/.
Specifications
Construction |
Shock-resistant |
|---|---|
Water Resistance |
200 meters |
Stopwatch |
1/100 second; elapsed time, split time, and final time are measured with 1/100-second accuracy; up to 24 hours |
Countdown Timer |
Measuring unit: 1 second; countdown range: 24 hours |
Alarm |
Multi-function alarm; 4 repeat alarms |
Other Functions |
Full auto-calendar (to year 2099); 12/24-hour format |
Accuracy at Normal Temperature |
±15 seconds per month |
Battery Life |
Approx. 2 years on CR2016 |
Size of Case |
48.9×42.8×13.4 mm |
Total Weight |
Approx. 53g |
For media queries, please contact:
Jamie Tan
Access Communications, Singapore
Tel: +65 9820 8227
Email: jamie@accesscoms.com.sg
Lynn Chua
Access Communications, Singapore
Tel: +65 92316203
Email: lynn@accesscoms.com.sg
G-FACTORY MOBILE APP
Available for download on the Apple App Store and Google Play, the G-Factory Mobile App allows G-SHOCK fans to keep updated on the latest watch releases, sales and promotions, as well as earn reward points and enjoy exciting perks.
