Casio Releases 35th Anniversary G-SHOCK Red-Out Collection

January 5, 2018

5 January 2018 – The G-SHOCK reaches its 35th anniversary milestone in April 2018, and CASIO is releasing several commemorative collections of G-SHOCK timepieces to celebrate the various facets of this iconic watch. The latest to be unveiled is the RED-OUT collection, which has four G-SHOCK models all decked out in the eponymous colour for a decidedly bold statement.

The RED-OUT collection features an all-red matte colour scheme achieved using a new coating technology that incorporates particles directly into the paint, which creates a lustreless finish that was previously unachievable. The LCD displays are also red, while metallic parts such as case backs and strap keepers have been rendered in black for contrast. The collection’s colour scheme embodies the G-SHOCK’s audacity to constantly evolve over its 35-year history, with a keen eye on improving its functions and toughness to deliver unparalleled value.

Colour aside, the RED-OUT collection sports detailing that enhance their designs, while also alluding to the milestone being celebrated. The case backs of these models are engraved with the G-SHOCK 35th Anniversary logo designed by world-renowned graphic artist Eric Haze, who has collaborated with the brand for over two decades. Meanwhile, the strap keeper is emblazoned with a star emblem that signifies the 35-year milestone being celebrated.

The four models of the RED-OUT collection will be launched in Singapore in February 2018 and includes:

  1. The DW-5635C, based on the DW-5600. Its square case and LCD display are nods to the very first G-SHOCK model.
  2. The DW-5735C, based on the DW-5700, an early G-SHOCK that was popular for its round case and contrasting square LCD display.
  3. The DW-6935C, based on the DW-6900, which is often used as the base model for collaboration models.
  4. The GA-735C, based on the GA-700, which has an oversized case.

DW-5635C
DW-5735C
DW-6935C
GA-735C

The development of the G-SHOCK began in 1981 when Kikuo Ibe, the father of the G-SHOCK, dropped and broke his mechanical watch. This sparked his desire to create a rugged watch that would not break even if dropped. After two years and over 200 prototypes, the first G-SHOCK model with a shock-resistant construction was finally released. It overturned the accepted notion that wristwatches were inherently fragile and needed to be carefully handled. Since then, Casio has continued to release new G-SHOCK models that break from established norms, instead working based on its brand concept of “Absolute Toughness.” Today, the G-SHOCK brand is known around the world, with cumulative total worldwide shipments surpassing 100 million units in August 2017.

Specifications

DW-5635C / DW-5735C / DW-6935C

Construction
Shock-resistant
Water Resistance
200 meters
Accuracy at Normal Temperature
±15 seconds per month
  • If never updated by connecting to a smartphone
Watch Functions
Stopwatch
1/100-second accuracy for the first 60 minutes), 1-second accuracy after 60 minutes; measuring capacity: 23:59’59; split time
Countdown Timer
Measuring unit: 1/10 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minuteincrements)
Alarm
Multi-function alarms; hourly time signal
Other Features
Full auto-calendar (to year 2099); 12/24-hour format; EL backlight with afterglow; flash alert (flashes with buzzer that sounds for alarm, hourly time signal, countdown timer time up alarm)
Battery Life
Approx. 2 years on CR2016
Size of Case
DW-5635C:48.9×42.8×13.4mm
DW-5735C:48.9×45.4×14.2mm
DW-6935C:53.2×50.0×16.3mm
Total Weight
DW-5635C:Approx. 53g
DW-5735C:Approx. 53g
DW-6935C:Approx. 67g

GA-735C

Construction
Shock-resistant
Water Resistance
200 meters
Accuracy at Normal Temperature
±15 seconds per month
  • If never updated by connecting to a smartphone
Watch Functions
World Time
31 time zones (48 cities and Coordinated Universal Time); daylight saving on/off; home city/world time city swapping
Stopwatch
1/100-second stopwatch; measuring capacity: 23:59’59.99”; split time; target time alarm; direct timing start from the timekeeping mode
Countdown Timer
Measuring unit: 1/10 second; input range: 1 to 60 minute (1 minute increments)
Alarm
5 daily alarms (with 1 snooze alarm); hourly time signal
Other Features
Full auto-calendar(to year 2099); 12/24-hour format; button operation tone on/off; LED light (Super Illuminator) with afterglow: 1.5/3.0 seconds; hand shift feature
Battery Life
Approx. 5 years on CR2016
Size of Case
57.5×53.4×18.4mm
Total Weight
Approx. 75g

For media queries, please contact:

Jamie Tan
Access Communications, Singapore
Tel: +65 9820 8227
Email: jamie@accesscoms.com.sg



Lynn Chua
Access Communications, Singapore
Tel: +65 92316203
Email: lynn@accesscoms.com.sg

ABOUT CASIO

Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs about 12,000 people worldwide, shipping over 100 million products per year, with net sales of 321 billion yen (approx. US$2,842 million) in the fiscal year ended March 2017. News and product information from Casio is available at http://world.casio.com/.


G-FACTORY MOBILE APP

Available for download on the Apple App Store and Google Play, the G-Factory Mobile App allows G-SHOCK fans to keep updated on the latest watch releases, sales and promotions, as well as earn reward points and enjoy exciting perks.

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