Introducing new special collaboration models between G-SHOCK, the watch that has been revolutionizing timekeeping toughness since 1983, and the world-famous virtual band Gorillaz.
G-SHOCK is constantly pushing the limits of style and function by thinking outside the box to develop new and exciting collaboration models in ways that enhance its own brand image, as well as that of collaboration partners.
Base model for this lineup is the world-popular square design digital 5600 Series.
The colors of the GW-B5600GZ model are inspired by the hues of Gorillaz's latest* album "NOW NOW." A combination of pop blue and pink are incorporated into the design, and the bi-color message "NOW" floats onto the display whenever it is illuminated with the backlight.
This model comes in specially designed packaging that is befitting of G-SHOCK collaboration timepieces.
This new special collaboration model captures the essence of both the innovative and world-popular Gorillaz virtual band, and the spirit of G-SHOCK's constant and unending evolution and innovation.
*As of March 2019
Global launch: September 26, 2019 onward
Virtual group Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010), The Fall (2011), Humanz (2017) and current album The Now Now (2018). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor.