Casio to Release BABY-G × Hello Kitty Pink Quilt Series Collaboration Model

Styled after the Pink Quilt Series That Trended among Japanese Youth in the 1990s

February 12, 2019

BGA-150KT

Tokyo, February 12, 2019 — Casio Computer Co., Ltd. announced today that it will release the BGA-150KT, a special collaboration model with Hello Kitty, a character created by Sanrio Co., Ltd., in its BABY-G line of women’s shock-resistant watches. The new model is inspired by the Hello Kitty Pink Quilt Series, which trended among young women in Japan in the 1990s, when the BABY-G brand made its debut.

The BGA-150KT is a collaboration model between Hello Kitty, who turns 45 this year, and BABY-G, which is marking 25 years since its introduction.

The new model is based on the BGA-150, whose elegant design features a large round face and metal pieces. The dial of the new BGA-150KT features a quilt-stitch pattern taking after the Hello Kitty Pink Quilt Series that was popular in the 1990s. The watch features flower-shaped metal pieces that evoke the Hello Kitty of the 1990s while giving it a grown-up look. To celebrate the anniversaries of both brands, the letter “B” for BABY-G is part of the flower on the dial at the 5 o’clock position (25th minute), while Hello Kitty’s face adorns the dial at the 9 o’clock position (45th minute). The case back is engraved with a special drawing of Hello Kitty wearing a watch and adorned with a flower featuring the letter “B” for BABY-G.

The packaging for this special model includes an exclusive mini-bag designed in the style of the original Pink Quilt Series from the 1990s, and a stand for displaying the watch.

Models
Color
BGA-150KT-4B
Pink
BGA-150KT-7B
White × Pink
BGA-150KT-4B
Case back engraving
BGA-150KT-7B
Package

©1976,2019 SANRIO CO.,LTD.APPROVAL NO.S594493

Specification

Construction
Shock-resistant
Water Resistance
100 meters
World Time
27 cities (29 time zones) and Greenwich Mean Time; daylight saving on/off
Stopwatch
1 second; measuring capacity: 59’59; measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer
Measuring unit: 1 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minute increments), others: auto-repeat, time up alarm, progress beeper
Alarm
5 daily alarms (with 1 snooze alarm); hourly time signal
Other Functions
Full auto-calendar (to year 2039), 12/24-hour format; button operation tone on/off; LED light with afterglow: selectable illumination duration (1.5 seconds or 3.0 seconds)
Accuracy at Normal Temperature
±30 seconds per month
Battery Life
Approx. 3 years on CR1220
Size of Case
47.5×42.8×12.8mm
Total Weight
Approx. 43g