G-Shock expands its sports fitness focused portfolio with the launch of GBD 100

Fitness focused features to elevate your workouts with the traditional toughness of a G-Shock at an easy access price point

March 25, 2021

National, March 2021: G-Shock, from the house of Casio, unveils the new line-up of the GBD-100 series of sports watches. Aimed at significantly pushing your adrenaline-fuelled performance at sports, the GBD 100 comes with customary G-Shock toughness housed in an extremely attractive set of colours with a resin-based strap. Tough design, distance measurement functions and smartphone applicability, all such features are sure to woo the fitness fanatics, gym freaks, athletes and adventurers.

Building on absolute toughness, the stellar offerings by GBD 100 are a combination of G-shock’s style and tech savvy features of a smartwatch:

Bluetooth® capabilities that allow continuous connection with a smartphone supporting auto time adjustment, phone notifications, step tracking, and other functions throughout the day

• Link with the GPS of a smartphone for quicker calibration of distance measurements, enabling more accurate running distance measurements

• The display of the watch uses a high-definition MIP LCD, while Super Illuminator face illumination keeps face information easy to read, even in the dark

• On the design front, the soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist

• Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training.

• New phone apps now available help you configure watch settings more easily and manage your workouts. In addition to LifeLog and Activity History apps, you can automatically create a training plan based on targets specified by you

Commenting on the launch, Mr. Kulbhushan Seth, Vice President, Casio India, said, “G-shock always thrives on continuous innovation and toughness. Maintaining its indomitable strength and spirit of absolute toughness, the GBD 100 reflects brands’ tireless efforts to provide its fans, followers, watch lovers and outdoor enthusiasts the best timepiece they can own. With high on tech features, classy design, high on functionality the watch is a class offering, ready to take over the fitness world.”

Know more about the watch on gshock_in on Instagram and @casiogshockindia on Facebook