G Shock partners with Fireball, one of the biggest Rock Festival of North East India as the Title Sponsor

January 13, 2020

Casio India recently concluded G-Shock Fireball 2020 on 12th Jan in Guwahati. Fireball is one of the biggest Rock Festival of North-East India which is held every winter at the start of each year. This year Fireball was attended by approximately 2000 rock music enthusiasts. G-shock partnered with Fireball as the Title Sponsor of the event and the popular band “As I Lay Dying” from San Diego, USA was this year’s headliner at the concert.

There were massive branding and on-stage engagement with the crowd, giving massive visibility to the brand. The event was amplified on digital as well via various engagement posts including an online contest that received more than 100 entries. The winners of the contest received free concert pass as gratification. Also, pushed out various engagement stories in real time which received a good digital mileage.

On stage engagement:

Five musical bands performed on stage including the headliners. In between those performances, people from the crowd were called up on stage and where they performed engagement activities like Headbanging & Air Guitar which saw huge participation from male and female audience alike. The best performers were given watches as giveaways. A large G-Shock timer on the LED display wall further enhanced the visibility.

Few Glimpses from the event:

About Casio India

Casio India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India's range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.