Nagaland’s annual Hornbill Music Festival 2019 kicks off with Casio as the Associate Sponsor

December 5, 2019

The partnership gears the experiential festival for a fun and exciting element of #Challenge the Limits

New Delhi, December 4th, 2019: Casio India, has announced its official partnership with Nagaland’s signature annual event, the Hornbill Music Festival. The experiential music festival set in the heart of the Dimapur hosts an array of music enthusiast from different parts of the country each year. The partnership with Casio, is a strategic pact that offers attendees a platform to engage with the brand in an innovative and out-of-the box avtar.

An especially created ‘Casio Experience Zone’ will not only showcase the flagship G-Shock watches & Electronic Musical Instruments (EMIs) but also allows consumer to participate in on-ground activities such as selfie booth contest and adventure challenges, allowing participates to win Casio watches. These engagements further amplify the brand campaign #ChallengeTheLimit further.

Commenting on the collaboration, Kulbhushan Seth, Vice-President, Casio India said, “It gives me immense pride and pleasure to be associated with one of the largest music festivals of the country. G-Shock as a brand resonates with music and the energy that this festival brings. With G-Shock being targeted directly at the youth, this alliance is certainly going to be an important riding factor in the journey of brand.”

He further added, “Nagaland is an important market for us, and this association opens the doors for us to engage with the youth, not only from the North-East but the entire country in an innovative format.’’

The Hornbill Music Festival is being hosted in the city of Dimapur from December 1 to 10th this year.

About Casio India

Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.
Casio India's range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

Introduction of Indian Keyboards

Being a trailblazer since the start of this industry, In 2007, Casio introduced a new generation of keyboards termed as “Indian High-Grade Keyboards” by introducing the CTK-810IN which was focused towards providing quality Indian instrument tones & rhythms to be used by local musicians. Made specially for the Indian market, this keyboard series has been a huge success and have had a lot of new additions since then. The CT-X series launched in 2018 have been widely appreciated in the Indian market and over the years a lot of competitors have followed Casio and introduced their own Indian keyboards