Casio India announce exclusive international Gorillaz x G-SHOCK collaboration for 35th anniversary

Limited edition model to be launched next month

October 3, 2018

New Delhi, 3rd October 2018: Casio India is pleased to announce an all new and exclusive G-SHOCK collaboration. This year, in celebration of G-SHOCK’s 35th anniversary, the brand collaborates with the planet’s Most Successful Virtual Act*, Gorillaz.

The partnership brings together two world class, innovative and renowned entities to offer a classic style redefined once again. The collaboration sees Gorillaz help G-SHOCK creator Mr. Ibe realise a lifelong dream, hatching a plan to reach their mutually aligned intergalactic goals.

The collection will focus on G-SHOCK’s original 5600 case shape, the first ever G-SHOCK watch designed by engineer and founder Mr. Ibe 35 years ago. G-SHOCK’s longest selling model, the 5600 revolutionized personal timekeeping and has remained a favourite the world over.

Since launching the world’s toughest watch brand in 1983, G-SHOCK has pushed the limits of watch design over the years. The brand continues to improve technology, design concepts and push boundaries. G-SHOCK has stunned the world with a concept for toughness that defied conventional watchmaking logic.

A global phenomenon embracing a truly collaborative philosophy, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way, achieving success in entirely ground-breaking ways.

About G-SHOCK
Built from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK stunned the world with a concept for toughness that defied conventional watchmaking logic. Creating technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields, G-SHOCK watches are built to last forever through a constant pursuit of toughness.

Launching in 1983, G-SHOCK watches have sold over 100 million watches in over 100 countries.

About Gorillaz
Virtual group Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010), The Fall (2011), Humanz (2017) and current album The Now Now (2018). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor.

* The British band are recognised by The Guinness Book Of World Records as the planet’s Most Successful Virtual Act.

www.gorillaz.com

About Casio India
Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India's range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service centers across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

For further information, please contact:
PPR South Asia
Ishita Roychaudhury | ishita.roychaudhury@pprww.com | +91 9971036862
Prakriti Singh | prakriti.singh@pprww.com | +91 9811317976