Casio India launches exclusive brand outlet in Jaipur, widening the customer reach

January 19, 2017

Jaipur, 16th December, 2016: With focus on offering a unique and innovative product experience, Casio India Private Limited has launched its exclusive store at WTP Mall, Jaipur. To strengthen its retail footprint and to reach out the vast young population, the company is aggressively increasing its retail presence in the country.

The exclusive outlet will attribute full range of key Casio products and will focus on giving a friendly experience to the customers. In watch category, the showroom is designed to exhibit 5 key segments including Edifice+Sheen, G-Shock, Baby G, Protrek+ Outdoor, Enticer and Youth series. It will allow the consumers to have access to all the latest watches from company’s portfolio, which are available in India, providing a cutting-edge shopping experience to the customers.

Inaugurating the new showroom in Jaipur, Mr. Kulbhushan Seth, VP, Casio India said, “Casio has created a niche image among its target customers. We aim to expand our reach in Indian market by launching exclusive stores in different cities. Our stores are designed to provide a new experience to consumers with a promise of unique shopping delight through our products. We believe that Rajasthan is one of the promising markets for us.”.

To offer the best of the product portfolio with a unique shopping experience, the brand has launched its second exclusive outlet in Jaipur.”

Casio’s G-Shock category targets the trendsetter youth who aspires to be in extreme sports, trendy fashion, modern art and music. The Edifice+Sheen is targeted at intelligent youth, executives/ women with sophistication and class in mind. The Protrek+Outdoor watches are designed for those who prefer outdoor activity like trekking, surfing and other adventure sports. Baby G series are the new colourful and bold watches best suited for fashion forward and creative women. Enticer series watches are evergreen watches for all and the Youth series is for those teenagers who are looking for trendy yet funky designs

About Casio India

Casio India Co,. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India’s range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service Centre’s across the country to provide after- sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.