Casio to Release New BABY-G for Fun Outdoor Adventure

March 15, 2022

BGA-310 and BGA-310C

TOKYO, March 15, 2022 — Casio Computer Co., Ltd. announced today new additions to the BABY-G line of shock-resistant watches for women. Casio will gradually roll out a total of six BGA-310 and BGA-310C watches designed and colored for outdoor fashion.

All the new watches are shock-resistant and designed for active women. They feature a fun and familiar round case and incorporate four outsized index markings that glow in the dark to suit outdoor styles. Available in an array of colors inspired by outdoor fashions — matte coral pink, cotton beige, navy, pale blue, white, and black — they coordinate well with diverse fashion choices. In total, six color variations are available.

Evoking the pops of color used for fasteners and pockets on outdoor wear, a glimpse of the interior color through the slits on the side of the bezel adds a playful touch.

All three BGA-310C models feature a cloth band in eco-friendly fabric made from recycled plastic bottles. In addition, both models offer a wider range of motion at the lug where the band connects for an even better, more comfortable fit.

All six watches are equipped with a high-intensity double LED light that illuminates both the LCD and dial for an easy read even in dark locations. In addition to the large, easy-access light button under the 6 o’clock position, the auto-light function also allows hands-free use. When the function is set, just a tilt of the wrist lights the watch, a feature campers and other outdoor adventurers are sure to appreciate when both hands are occupied.

Models
Color
Band
BGA-310-4A
Coral pink
Resin
BGA-310-7A
Cotton beige
BGA-310-7A2
White
BGA-310C-2A
Navy
Cloth band
BGA-310C-3A
Pale blue
BGA-310C-1A
Black
BGA-310C-3A
Side view
Band made from recycled plastic bottles
BGA-310C-2A
BGA-310C-1A
BGA-310-4A
BGA-310-7A
BGA-310-7A2

Specifications

Construction
Shock-resistant
Water Resistance
100 meters
Stopwatch
1/100 second (00'00"00 to 59'59"99) / 1 second (1:00'00 to 23:59'59); measuring capacity: 23:59'59; measuring modes: elapsed time, lap time, one-touch measurement start from the timekeeping mode; memory capacity: up to 120 records (with measurement start date and time, lap times, lap numbers)
Countdown Timer
Measuring unit: 1 second (maximum 100 minutes)
Alarm
5 daily alarms; hourly time signal
Other Functions
Dual time (home time swapping); hand shift feature; full auto-calendar; button operation tone on/off;12/24-hour format; double LED light (auto light, Super Illuminator and afterglow: 1.5 seconds or 3 seconds)
Accuracy at Normal Temperature
±15 seconds per month
Battery Life
Approx. 3 years on CR2016
Size of Case
46.1×41.8×13.9mm
Total Weight
BGA-310: Approx. 41g
BGA-310C: Approx. 38g