Tokyo, August 11, 2020 — Casio Computer Co., Ltd. announced today that it has signed a contract to be the Official Timekeeper with its G-SHOCK brand of shock-resistant watches for the AFF Suzuki Cup 2020. This is the first time Casio is partnering with South East Asia’s most prestigious championship, which is played by 10 qualified teams across the ASEAN countries.
The AFF Suzuki Cup is a biennial football tournament organized by the ASEAN Football Federation (AFF). Following the postponement of the tournament this year due to the Covid-19 pandemic, the AFF recently announced that the AFF Suzuki Cup 2020 will be held from December 5, 2021 to January 1, 2022 (as of December 11, 2020). The decision had been taken with a firm intention to stage the Championship in its full format – played on a home and away basis across the qualifying nations in South East Asia – provided that the conditions relating to Covid-19 allow. In the 2018th edition, the tournament had increased the popularity of football significantly, drawing more than 750,000 spectators.
The G-SHOCK brand embodies four areas of culture: sports, fashion, music, and art. In the world of athletics, Casio has supported the development of various sports with its G-SHOCK brand by actively signing on athletes who continually take on challenges with a tenacious spirit as brand ambassadors; sponsoring tournaments; and holding events. As part of this support, Casio will sponsor the tournament to help promote football in the ASEAN region.
Casio will support the AFF Suzuki Cup as the official timekeeper with its G-SHOCK brand. G-SHOCK advertisements will appear on-field and commercials will air on stadium jumbotrons. Several marketing campaigns and events will also be carried out across the participating countries. With these efforts, as well as by engaging football fans to make the tournament even more exciting for them, Casio aims to be a company and brand cherished by the people of the ASEAN region.