Casio Signs G-SHOCK Global Partnership Deal with “Tough” Professional Basketball Player Rui Hachimura

November 6, 2019

Casio Signs Global Partnership Deal with Professional Basketball Player Rui Hachimura for G-SHOCK

TOKYO, November 6, 2019 — Casio Computer Co., Ltd. announced today that it has signed a global partnership agreement with professional basketball player Rui Hachimura for the G-SHOCK brand of shock-resistant watches.

In June 2019, Rui Hachimura became the first Japanese player ever drafted in the first round of the professional basketball league in the U.S. Casio and Hachimura felt the global partnership was right, because the athlete’s vigorous spirit resonates with the toughness of the G-SHOCK, a brand also originating in Japan and one that never fails to take on new challenges.

Hachimura had this to say about the partnership: “I am honored and excited to be a part of the Casio family. I look forward to this partnership.”

Profile of Rui Hachimura

  • Born in Toyama Prefecture, Japan on February 8, 1998
  • After graduating from Meisei High School in Miyagi Prefecture in 2016, attended Gonzaga University in the US.
  • He became the first Japanese national to play in a National Collegiate Athletic Association (NCAA) tournament, on a Gonzaga University team that made it the final of the national tournament.
  • Hachimura won the Julius Erving Award for the 2018–2019 season, which recognizes the top men’s collegiate small forwards of the year.
Profile of Rui Hachimura

G-SHOCK

Shock-resistant wristwatch launched in 1983. It revolutionized the value of wristwatches by overturning the accepted notion of the time that these timepieces are inherently fragile and susceptible to shocks. To date, more than 100 million units have shipped to 130 countries around the world, and the G-SHOCK continues to constantly evolve as the only brand that transcends the genre of the wristwatch.