Casio to Release BABY-G × Hello Kitty Pink Quilt Series Collaboration Model

Tokyo, February 12, 2019 — Casio Computer Co., Ltd. announced today that it will release the BGA-150KT, a special collaboration model with Hello Kitty, a character created by Sanrio Co., Ltd., in its BABY-G line of women’s shock-resistant watches. The new model is inspired by the Hello Kitty Pink Quilt Series, which trended among young women in Japan in the 1990s, when the BABY-G brand made its debut.

The BGA-150KT is a collaboration model between Hello Kitty, who turns 45 this year, and BABY-G, which is marking 25 years since its introduction.

The new model is based on the BGA-150, whose elegant design features a large round face and metal pieces. The dial of the new BGA-150KT features a quilt-stitch pattern taking after the Hello Kitty Pink Quilt Series that was popular in the 1990s. The watch features flower-shaped metal pieces that evoke the Hello Kitty of the 1990s while giving it a grown-up look. To celebrate the anniversaries of both brands, the letter “B” for BABY-G is part of the flower on the dial at the 5 o’clock position (25th minute), while Hello Kitty’s face adorns the dial at the 9 o’clock position (45th minute). The case back is engraved with a special drawing of Hello Kitty wearing a watch and adorned with a flower featuring the letter “B” for BABY-G.

The packaging for this special model includes an exclusive mini-bag designed in the style of the original Pink Quilt Series from the 1990s, and a stand for displaying the watch.

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