TOKYO, March 6, 2017 — Casio Computer Co., Ltd., announced today the release of the EX-FR100L, the latest addition to its EXILIM family of digital cameras. The EX-FR100L digital camera is designed to capture self-portraits with beautiful scenery, beautiful faces, and beautiful legs.
In 2008, Casio first introduced Make-up mode for reproducing beautiful skin, and since 2011 it has been releasing EXILIM TR series cameras that allow users to use both the frame and rotating LCD, enabling them to have fun taking self–portraits from various angles. These cameras have been a big hit with women, especially in Asia. Meanwhile, in 2014, Casio introduced the FR series, featuring tough waterproof, dustproof, and shock-resistant designs for use in the outdoors, plus a modular construction with a separable camera and controller unit. The FR series has proven popular for its versatility, as it is able to capture images in diverse situations and from unconventional angles.
The new EX-FR100L combines image processing and image analysis technologies that Casio has been developing, such as Make-up mode, with the outdoor specifications that are popular in the FR series, to realize a digital camera for women who enjoy taking self-portraits in active settings.
For women who want to capture stylish self-portraits for posting on social media, the camera is equipped with a new Make-up Art function. This adjusts the smoothness of skin to reproduce a beautiful face or full-length portrait, while increasing the color saturation and contrast of backgrounds. The result is an impressive image that highlights the beauty of the user’s face against enchanting scenery with vivid colors and a pop art feel. Making use of the super-wide-angle 16mm lens, the camera also offers Long Legs guide, a new function that superimposes where to position the face and legs to capture full-length portraits with beautiful-looking legs.
The EX-FR100L incorporates the waterproof, dustproof, and shock-resistant design of the FR series, performing with ease in active settings such as on the water or at resorts. As with the previous models in the FR series, the camera and controller units separate to enable the user to capture self-portraits from a variety of angles—from close-ups to full-length portraits.