Casio to Release Hello Kitty Collaboration BABY-G Watch

November 1, 2016


TOKYO, November 1, 2016 — Casio Computer Co., Ltd. announced today the release of the latest addition to the BABY-G line of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following.

The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created.

The dial and band are patterned with graffiti Baby-G and Hello Kitty tags, and the character’s distinctive ribbon is printed on the dial. The hour and minute hands feature red highlights that are the same color as the ribbon, further enhancing the Hello Kitty theme.

To commemorate the collaboration model, the back is engraved with an originally designed Hello Kitty image with a clock “face.” The exclusive packaging includes a special card featuring the originally designed Hello Kitty image, adding to the exclusivity of the watch.

Graffiti art design
Dial featuring the Hello Kitty red ribbon and hour/minute hands with red highlights
Exclusive packaging
Back engraving

Special card
©1976, 2016 SANRIO CO., LTD. APPROVAL NO.S573423


Construction Shock-resistant
Water Resistance 100 meters
World Time 29 time zones (27 cities + coordinated universal time), daylight saving on/off, city code display
Stopwatch 1/100-second stopwatch; measuring capacity: 59'59.99"; measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer Measuring unit: 1 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minute increments); auto-repeat; progress beeper
Alarm 5 daily alarms (with 1 snooze alarm); hourly time signal
Other Functions Full auto-calendar (to year 2039); 12/24-hour format; LED light
Accuracy at Normal Temperature ±30 seconds per month
Battery Life Approx. 2 years on SR726W×2
Size of Case 46.3 × 43.4 × 15.8 mm
Total Weight Approx. 47g