History

It Started From Challenging The Common Sense

"Watches are thin and fragile --- that was the common sense. I wanted to challenge it". The man led the project team of G-SHOCK's development said, looking back the beginning. In 1981, the project team came up with the idea of "Triple Ten", that is, to build an ultimate watch which has 10 years life, water resistance up to 10 atmosphere, and endures the shock even when dropped to the ground from 10 meters height.		Design of project team "Tough" by Mr. Nikaido. These illustrations are the final sketch of No. 5000 model decided through intensive brain storming in the planning phase. They reveal how high quality the team has persuaded. To develop a watch endure the shock of free fall caused by gravity -- that was their concept. The name of the product "G-SHOCK" fully reflects the concept.

Image sketches of design from the development phase. Both image for naming and design are drown by Mr. Nikaido who was the member of project team "Tough". "Strong as tank, and also flexible" --- the design image for the body was developed based on this concept. As the result, the image of tire has come up and become the traditional style of G-SHOCK.		The title of "G" means --- The shock from fall can be the hardest shock for human being. The energy of shoot at hockey game could be, how strong it may be, dispersed by the bent of stick or the position of the person who receive it. However, the energy of fall won't be dispersed and can be ultimate damaging energy. "The resolution of the damaging energy" is the concept of "G". "G" has the ability. It doesn't mean that "G" is unbreakable regardless of the place and height it would be dropped, but "G" will work as long as the owner lives. That is the "G".

The G-SHOCK continues to kindle timepiece innovation, regardless of the era.

In 1983 the very first G-SHOCK was marketed under the product name "DW-5000C." Over 30 versions of the G-SHOCK have appeared on the market since; low-temperature proof models, mud-proof watches highly resistant to mud or dirt, versions with built-in temperature sensors, pressure sensors and other support features, a diver's watch and more.

Indeed, the saga of the G-SHOCK can be said to comprise an ongoing series of revolutions which have truly shaken up the world of watches again and again.

Ice hockey players were shown unloading their sticks on the G-SHOCK in place of the regular puck, a scene which generated keen attention and interest for the product. An American news program harboring doubts that this presentation was an exaggeration of the truth decided to conduct the same testing as shown in the commercial, with the producers finding out for themselves that the G-SHOCK would not break even under such pressure.


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G-SHOCK

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