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TOKYO, September 29, 2008-Casio Computer Co., Ltd., released the DW-5000SL Spike Lee signature G-SHOCK watch today, named after the movie director who has come to symbolize U.S. street culture. The new watch is the latest to join the G-SHOCK family of shock-resistant watches, which has been especially popular with young people.
Casio’s first G-SHOCK went on sale in 1983. The year 2008 marks the 25th anniversary of its debut, and Casio is celebrating by releasing commemorative models and holding festive events all around the world. As part of the celebration, in February of this year Casio signed a collaboration contract with Spike Lee, who is an avid fan of G-SHOCK watches. Since then, Casio has undertaken several innovative promotions, including producing an in-store promotional video, directed by Spike Lee himself, commemorating the 25th anniversary of the G-SHOCK.
The DW-5000SL, the Spike Lee signature model, was designed in collaboration with Spike Lee, the very symbol of street culture, as a must-have G-SHOCK watch for everyone down with street fashion. Expressing the “shocking” concept of a “watch that can’t be broken,” the design is based on the original DW-5000 model. Turning on the EL backlight emits a green light that outlines the logo mark for Spike Lee’s film production company. Moreover, Spike Lee’s signature is engraved on the back of the case. It also comes with an exclusive packing box suitable for a special model.
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| With its distinctive form and the heavy-hitting presence of its shock-resistant features, G-SHOCK watches support youth sensibilities and have come to occupy a firm position as a brand essential to youth culture. Since the appearance of the original DW-5000 model in May 1983, more than 45 million watches have been sold in nearly 100 countries worldwide, performance almost unheard of for a single watch brand. Constant improvements in function, performance, and design have driven the growth of the G-SHOCK brand over the years, and today it is popular with men and women of every age. |
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| The Emmy Award-winning, Academy Award-nominated American film director Spike Lee received a Master of Fine Arts from New York University's Tisch School of the Arts in 1979, where his thesis film won a Student Academy Award. The box office and critical success of his 1986 film She's Gotta Have It gave him access to major film studios. Several later films, such as Do the Right Thing, Jungle Fever and Malcolm X, cast a clear eye on race and social issues. As owner of the Forty Acres and a Mule production company, he continues to work as a film director, producer, writer and educator. |
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| Main Specifications of the DW-5000SL |
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| Construction |
Shock-resistant |
| Water resistance |
200 meters |
| Stopwatch |
1/100 second units (after 1 hour, shifts to 1-sec units), 24-hour calculation, splits |
| Countdown timer |
Set unit of 1 second, maximum 24 hours, measuring unit of 1 second, auto repeat |
| Alarm |
Multi alarm, hourly time signal |
| Others |
12/24-hour format, full auto-calendar |
| Light |
EL backlight with afterglow, flash alert (flashes with buzzer that sounds for alarm, hourly time signal, and countdown timer time up alarm) |
| Approx. Battery Life |
2 years on CR2016 |
| Size of Case/Total Weight |
48.9mm x 42.8mm x 13.5mm / 78g |
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