Casio Releases 25^th Anniversary G-SHOCK Models

Casio Releases 25th Anniversary G-SHOCK Models Special Color Designs Feature White, Gold and Black

TOKYO, January 8, 2008 — Casio Computer Co., Ltd., announced today the release of two commemorative G-SHOCK models, with designs reminiscent of the hit G-SHOCK models of the past, but appearing for the first time ever in white, gold and black. The watches are commemorative models to celebrate the 25th anniversary of the first G-SHOCK shock-resistant watch coming up in May 2008. Casio has been redefining the wristwatch since 1983, when the first G-SHOCK, the DW-5000, was introduced. The two models selected for reproduction for the 25th anniversary — both classic G-SHOCK watches originally released in the 1980s — confidently represent Casio’s history of revolutionary wristwatches. The new DW-5025B features a square watch face based on the original DW-5000, while the DW-5725B has a circular shape similar to the original DW-5700. Bringing back early G-SHOCK elements like the screw back case and classic watch face design, both new 25th anniversary watches boast a truly commemorative look and feel. The two new models come in white, with special black accents for the LCDs and gold for the buckles, buttons, case back, and lettering on the LCDs. As a special touch, a 25th-anniversary logo by the world renowned graphic artist, Eric Haze, is engraved on the gleaming gold back of the case, and also appears on the product package. The G-SHOCK had its origins in Casio’s determination to overturn the conventional idea that a watch always had to be handled carefully since it could be damaged so easily. When introduced, its marked characteristic of shock resistance brought about a revolutionary redefinition of the wristwatch. With premium-quality designs that express functional beauty, the G-SHOCK also reinvented the image of the digital watch, making it a vital part of youth culture. Today, Casio continues to challenge pre-conceived notions of the wristwatch with its constantly evolving G-SHOCK line. Main Specifications of DW-5025B/DW-5725B Construction Shock-resistant Water-resistant 200 meters Main Functions Stopwatch, countdown timer, multi-function alarm, full auto-calendar, flash alert (flashes with buzzer that sounds for alarm, hourly time signal, and countdown timer time up alarm), EL backlight (with afterglow) Accuracy at Normal Temperature ±15 seconds per month Approx. Battery Life 2 years on CR2016 Size of Case/Total Weight DW-5025B; 48.9mm×42.8mm×13.5mm / 78g DW-5725B; 48.9mm×45.4mm×14.2mm / 79g The G-SHOCK Story Development Concept The development objective for the G-SHOCK was to create a watch that would not break even if dropped, and, true to Casio’s radically innovative spirit as a company, to challenge the notion that wristwatches are fragile and have to be handled with care. The G-Shock has changed people’s attitudes about watches. To this day, all G-SHOCK models are created according to this development concept. Shock Resistance The watch can also be shot like a puck with an ice hockey stick, and it will still keep working. A commercial describing the durability of the G-SHOCK in this way has actually been independently verified by a TV program, thereby proving the shock resistance of the product. Many firefighters and police officers wear G-SHOCK watches on the job. Cultural Trends The G-SHOCK initially caught the attention of young street-sport enthusiasts like skateboarders. The distinctive shape and rugged style of the watch, which convey its superior shock resistance, appealed to the sensibilities of these young people. Many adopted it as a fashion statement to express their individuality. Gradually, this sensibility was adopted by mainstream youth. This soon led to the G-SHOCK becoming the first digital watch to be used commonly as a fashion statement by young people. Today, the G-SHOCK is an essential accessory for young people in a variety of scenes, from sports such as snowboarding and surfing, to club scenes including DJs and dancers, as well as reggae and jungle music fans. Sales Success The G-SHOCK first became a hit in the United States in the 1980s. From the 1990s, its popularity spread to Japan, South Korea, Hong Kong, Singapore and other Asian countries, as well as to Germany and other parts of Europe. Today, the G-SHOCK is loved the world over by men and women of all ages. Over the 25 years since 1983, over 60 million G-SHOCK watches have been sold in nearly 100 countries — an astonishing sales record for a single wristwatch brand. Social Contribution The G-SHOCK paved the way for the digital watch era by securing popularity in the youth culture. As a result, the G-SHOCK has now become a must-have brand for the younger generation. To make the most of this energy to benefit the public, Casio has forged partnerships with sports and environmental protection organizations, using the G-SHOCK as a means to make vast numbers of young people aware of their activities. This is the kind of social contribution that only a brand like G-SHOCK can make. Furthermore, by supporting world-class sporting events such as World Cup soccer, and Americas Cup yacht racing, G-SHOCK has gone beyond youth culture to become a truly global brand. History of Main G-SHOCK Models Release Year Features Model Name 1983 World’s first shock-resistant wristwatch DW-5000 1985 Square-shaped face with dust/dirt-proof construction DW-5500 1987 Best-selling model and successor to the square-shaped DW-5000 DW-5600 1987 Circular-shaped model DW-5700 1989 Adopted a combination of analog and digital display AW-500 1990 First hit model in Japan, employing a new face design DW-5900 / DW-6000 1993 First Frogman diving model, water resistant to a depth of 200 meters DW-6300 1994 Equipped with EL backlight DW-6600 1994 First model supporting environmental protection "Dolphin & Whale Eco-Research Network" Model 1994 Shock-resistant wristwatch for women (first Baby-G model) DW-520 1996 Pair of G-SHOCK and Baby-G watches (his and hers) Lover’s Collection 1996 Full-metal casing with shock-resistant construction MRG-100 1998 Tough Solar G-SHOCK with solar-powered mechanism DW-9300 2000 Wave Ceptor watch with radio-controlled timekeeping GW-100 2002 Solar-powered radio-controlled watch GW-300 2005 5-motor chronograph module with multiple functions GS-1000 *Radio-controlled watch A radio-controlled watch shows the correct time by receiving standard radio waves from precise time transmitters (standard time). Currently, these watches can receive long-wave standard radio waves from JJY (Fukushima 40 kHz and Kyushu 60 kHz) in Japan, DCF77 (Mainflingen 77.5 kHz) in Germany, MSF (Anthorn 60 kHz) in the United Kingdom, WWVB (Fort Collins 60 kHz) in the United States, and BPC (Shangqiu, Henan 68.5 kHz) in China. This technology enables the watch to always display the correct time. *Five transmitters worldwide: Germany, UK, US, and 2 in Japan

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