Casio Introduces Signature Watches Featuring Taiwan’s Popular Girl Group S.H.E

Casio Introduces Signature Watches Featuring Taiwan’s Popular Girl Group S.H.E

TOKYO, October 23, 2007 – Casio Computer Co., Ltd., today announced that it will release signature watches featuring the members of Taiwan’s popular girl group S.H.E. Casio will introduce three new models in the Baby-G series of casual watches for women and three in the Sheen series of women’s dress watches. Casio has been featuring the three members of S.H.E (Hebe, Ella and Selina) since June 2006 in its advertising in Asian magazines, public transport, and websites. In November last year, Casio released S.H.E signature models in the Baby-G series, which quickly became big hits. This time, Casio will introduce S.H.E signature models not only in the Baby-G casual watch series, but also in the Sheen series of dress watches, which show off ladies’ wrists to advantage in more formal settings. There will be three watches in each series, with each watch featuring a design based on one of the members of S.H.E. BG-80SHE / BG-2100SHE / BG-90SHE The Baby-G watches, which go best with casual attire, express the individual personalities of the three members of S.H.E, with different forms, coloring, watch faces and functions. Hebe’s model creates a fresh impression based on a flower motif for the watch face and a stylish, square design. Ella’s model, with its vivid pink LCD held in a black urethane wrist strap featuring many-faceted cuts, expresses a very boyish feel. Selina’s model, with its small, heart-shaped window on the watch face, expresses the adorable appeal of a grown woman. As evidence of their status as signature models, each of the three watches has its S.H.E member’s signature engraved on the back of the case as well as on the watch face or bezel. SHN-3004SHE / SHN-3005SHE / SHN-4010SHE All three models of the Sheen metal dress watches feature a bezel decorated with rhinestones that glitter with reflected light, as well as mother of pearl watch faces decorated with snow crystal designs that evoke a romantic winter scene. Hebe’s model has pink gold lettering, Ella’s model has a sharp, square face, and Selina’s model features a smallish face with red lettering. Each model has its own unique appeal. Each of the three models has a signature engraved on the back of the case and on the buckle. Both the Baby-G and Sheen models come in special product cans featuring the signatures and photographs of all three members of the group. 【“S.H.E”】 S.H.E is a music group from Taiwan that consists of three young girls named Hebe Tian, Ella Chen, and Selina Ren. Ever since their debut CD in 2000, the members of S.H.E have produced hits in pop, rock, R&B, and other genres, and they have received an impressive number of music awards. In addition to their music, the S.H.E girls also have appeared in dramas, variety shows, concerts and other TV programs, making them one of the most popular groups among young people in Asia. Already very well-known throughout Asia, S.H.E is a group that bears watching as its popularity spreads to other shores. Baby-G S.H.E Signature Models Model Band color Type BG-80SHE Hebe White Analog and digital BG-2100SHE Ella Black Digital BG-90SHE Selina Pink Analog and digital Sheen S.H.E Signature Models Model Shape Face Lettering color SHN-3004SHE Hebe Round Mother of Pearl Pink Gold SHN-3005SHE Ella Square Black SHN-4010SHE Selina Round Red Main Specifications of Baby-G BG-80SHE Construction Shock-resistant, water-resistant to 100 meters Main Functions e-DATA MEMORY function (memory capacity up to 40 records for Internet access codes and other data when there are 7 characters per record; actual number of records depends on the number of characters per record), World time for 30 cities (27 time zones; daylight saving on/off), city temperature data function (average monthly high and low temperatures for 30 cities around the world), stopwatch, countdown timer, daily alarm, full-auto calendar, LED light (with afterglow) Accuracy at normal temperature ±30 seconds per month Approx. battery life 2 years on SR726W x 2 Size of case / Total weight 44.0mm x 36.1mm x 13.7mm / 39.4g BG-2100SHE Construction Shock-resistant, water-resistant to 100 meters Main Functions Dual time, stopwatch, countdown timer, daily alarm, current time display style (5 styles and secret style), dancer animation, active display on/off, 4 time formats, button operation tone on/off, full auto-calendar, EL backlight (with afterglow), LED indicator, flash alert (flashing with buzzer that sounds for alarm, countdown timer time up alarm), demo flash Accuracy at normal temperature ±30 seconds per month Approx. battery life 2 years on CR1616 Size of case / Total weight 38.9mm x 40.6mm x 13.0mm / 44.5g BG-90SHE Construction Shock-resistant, water-resistant to 100 meters Main Functions World time for 48 cities (29 time zones; daylight saving on/off), stopwatch, countdown timer, 5 independent daily alarms, edit function (button operation tone on/off, alarm beeper pattern, with 3 patterns, 12/24-hour format, 00-second animation on/off), full auto-calendar, LED light (with afterglow) Accuracy at normal temperature ±30 seconds per month Approx. battery life 2 years on SR726W x 2 Size of case / Total weight 44.9mm x 39.5mm x 13.5mm / 38g Main Specifications of Sheen SHN-3004SHE Accuracy at normal temperature ±20 seconds per month Approx. battery life 3 years on SR621SW Size of case / Total weight 36.5mm x 31.5mm x 8.7mm / 77g SHN-3005SHE Accuracy at normal temperature ±20 seconds per month Approx. battery life 3 years on SR621SW Size of case / Total weight 37.5mm x 28.6mm x 8.0mm / 87g SHN-4010SHE Accuracy at normal temperature ±20 seconds per month Approx. battery life 2 years on SR521SW Size of case / Total weight 27.5mm x 20.5mm x 6.7mm / 44g

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