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Casio Introduces the World’s Slimmest Digital Camera with a 7x Optical Zoom Lens

  Announced on January 9, 2007
Revised on October 1, 2007
Casio Introduces the World’s Slimmest
Digital Camera with a 7x Optical Zoom Lens
Motion analysis technology reduces photo blur and enables Auto Tracking AF function
Built-in camera shake compensation uses mechanical CCD shift technology
EX-V7SR EX-V7BK
TOKYO, January 9, 2007 – Casio Computer Co., Ltd., announced today the release of the 7.2-megapixel EXILIM Hi-Zoom EX-V7, the most powerful zoom yet in the stylish EXILIM® series of compact digital cameras. This new model is the world’s slimmest digital camera with a 7x optical zoom lens*. Thinness is a defining quality of the EXILIM line, and the EX-V7 is no different as it easily fits in a shirt pocket or small purse.
*As of January 8, 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey.

In recent years, a number of compact, high-performance digital cameras have appeared on the market, but the trade-off between zoom power and camera size was evident in those models. Users who wanted to capture subjects at a distance have had to buy bulkier cameras. Others have made the hard choice to sacrifice zoom for portability.

The new EXILIM Hi-Zoom EX-V7 solves this problem, giving users the best of both worlds. It packs a cutting-edge, non-protruding 7x optical zoom lens in the same stylish body and compact size that people expect of any Casio EXILIM. At last, an exceptionally portable, great-looking digital camera with a powerful zoom lens — just what the world has been waiting for.

The new camera also introduces an innovative function for reducing photo blur, made possible by mechanical CCD shift technology. It also combines Casio’s Anti Shake DSP, which reduces blur from shaky hands or a moving subject by using higher ISO sensitivity and faster shutter speeds, with new motion analysis technology that uses the most appropriate ISO sensitivity and shutter speed to capture a moving photo subject. The new motion analysis technology is built into the new EXILIM Engine 2.0. Even at high zoom settings, the EX-V7 reduces most occurrences of image blur. From first-time photographers to seasoned pros, everyone will love this latest photographic marvel from Casio.
EXILIM Hi-Zoom EX-V7 Main Features
The world’s slimmest digital camera* with a 7X optical zoom lens, as stylish as any EXILIM
 
59.8 mm high, 95.5 mm wide, and 25.5 mm thin (20.8 mm at the thinnest part).
Incorporates a cutting-edge, non-protruding 7x optical zoom lens.
Offers 10x-equivalent zoom without loss of picture quality (in 3.0-megapixel mode).
Four blur reduction technologies with new CCD shift system
 
New CCD shift system actually mechanically compensates for camera shake.
Automatically analyzes the velocity and vector of a moving subject and sets the most appropriate ISO sensitivity and shutter speed.
Anti Shake DSP reduces blur due to shaky hands and subject movement, using high shutter speeds and high sensitivity settings.
Electronic camera shake compensation function eliminates blur when shooting in movie mode.
Newly designed EXILIM Engine 2.0 image processor
 
“Auto Tracking AF” function follows moving subjects, keeping them continuously in focus until the photo is taken.
Tonal control lets users keep bright areas of the scene bright by limiting the occurrence of dark pixels.
Offers ability to selectively eliminate noise in designated color regions, such as the sky.
Boasts faster image processing functions that enable instantaneous color correction or angle adjustment.
High-quality movies using next-generation H.264 video encoding method
 
Makes beautiful movies at high compression ratios to save storage space.
Records about 1.5 times longer with the same memory capacity and same picture quality as conventional MPEG-4.**
Silent lens motion enables optical zooming while recording movies in stereo sound.
Records 16:9 wide-aspect movies compatible with wide-screen TVs.
* As of January 8, 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey.
** Casio comparison, at Normal picture quality setting.
EXILIM Hi-Zoom EX-V7 Specifications
Effective Pixels 7.20 million
Imaging Element 1/2.5-inch square pixel color CCD (total pixels: 7.41 million)
Image File Format Still images: JPEG (Exif Version 2.2), DCF standard, DPOF compliant
Movies: H.264/AVC, MOV format (Motion JPEG AVI format when the image quality setting is “LP”)
Audio: WAV (monaural)
Recording Media Built-in flash memory (image area: 11.6 MB), SDHC Memory Card / SD Memory Card / Multimedia Card compatible
Image Size (Pixels) Still images: 3072×2304, 3072×2048 (3:2), 2560×1920, 2048×1536, 1600×1200, 640×480
Movies: 848×480 (UHQ Wide/HQ Wide), 640×480 (UHQ/HQ/Normal), 320×240 (LP)
Data Size
Still images Image Size
(Pixels)
Image Quality /
Recording Time
File Size Built-in Flash Memory (11.6MB) SD Memory Card 256MB *1
3072×2304 Fine
Normal
Economy
Approx.
4.3MB
2.31MB
1.57MB
Approx.
2 shots
5 shots
7 shots
Approx.
56 shots,
105 shots,
155 shots
640×480 Fine
Normal
Economy
Approx.
330KB
190KB
140KB
Approx.
35 shots
61 shots
84 shots
Approx.
738 shots
1282 shots
1740 shots
Movies 640×480 (UHQ) Maximum Recording Time per File
(4 GB)*2
Approx. 6.0 Megabits per Second
(30 frames/second)
Approx. 16 seconds Approx. 5 minutes,
35 seconds
848×480 (UHQ Wide) Approx. 7.2 Megabits per Second
(30 frames/second)
Approx. 13 seconds Approx. 4 minutes,
38 seconds
640×480 (HQ) Approx. 3.0 Megabits per Second
(30 frames/second)
Approx. 32 seconds Approx. 11 minutes,
15 seconds
848×480 (HQ Wide) Approx. 3.6 Megabits per Second
(30 frames/second)
Approx. 27 seconds Approx. 9 minutes,
21 seconds
640×480 (Normal) Approx. 1.5 Megabits per Second
(30 frames/second)
Approx. 1 minute, 5 seconds Approx. 22 minutes, 28 seconds
320×240 (LP):
Motion JPEG
Approx. 2.4 Megabits per Second
(15 frames/second)
Approx. 39 seconds Approx. 13 minutes, 34 seconds
*1. When using Panasonic (Matsushita) 256 MB card.
*2. Within limits of memory and battery life.
Operating Speed Power on to first shot: approximately 1.2 second*3
Shutter release time lag: approximately 0.008 second
*3
Image playback: 0.1 second/image
Shot to shot time: approximately 1.0 seconds
*3*4
Continuous shutter: approximately 0.7-second intervals
*4
High-speed continuous shutter and Rapid Flash: approximately 3 frames per second
*3. With built-in flash off
*4. With image size set at 3072x2304 and using normal image quality
Lens/Focal Distance F3.4 to 5.3, f=6.3 to 44.1mm (equivalent to approximately 38 to 266mm on a 35mm film camera), 12 lenses in 9 groups, including aspherical lens
Zoom 7X optical zoom, 4X digital zoom (Image size: 3072x2304 pixels, 28X in combination with optical zoom)
Focusing Contrast Detection Auto Focus,
Focus Modes: Auto Focus, Macro Mode, Infinity Mode, Manual Focus
AF Area: Spot, Multi or Tracking; with AF assist lamp
Approximate Focus Range Auto Focus: 30cm*5 to ∞, Macro: 10cm to 40cm*5, Infinity Mode: ∞, Manual Focus: 10cm*5 to ∞
*5. Range is affected by optical zoom.
Exposure Control Metering: Multi-pattern, center weighted, spot by imaging element
Exposure: Program AE, Shutter Speed Priority AE, Aperture Priority AE, Manual Exposure
Exposure Compensation: -2EV to +2EV (in 1/3EV steps)
Shutter CCD shutter, mechanical shutter
Program AE: 1/2 to 1/800 second
*6, Aperture Priority AE: 1 to 1/800 second*6, Shutter Speed Priority AE and Manual Exposure: 60 to 1/800 second*6,
*6. Shutter speed range may be different depending on the BEST SHOT scene.
Aperture F3.4/4.6/9.2*7; auto switching
*7. Using optical zoom causes the aperture to change. F9.2 is the aperture when an ND filter is being used.
White Balance Auto, fixed (6 modes), manual
Sensitivity Still images: Auto*8, ISO64, ISO100, ISO200, ISO400, ISO800
Movies: Auto
*8. Maximum sensitivity is ISO1600 when “High Sensitivity” BEST SHOT scene is selected.
Recording Functions Still images; still images with audio (maximum around 30 seconds); macro; self-timer; continuous shutter (normal speed, high speed, rapid flash), BEST SHOT, movies with audio (Normal Movie, Short Movie, Past Movie, Movie BEST SHOT), voice recording
Self-timer 10 seconds, 2 seconds, Triple Self-timer
Built-in Flash Flash Modes: Auto, On, Off, Soft Flash, Red Eye Reduction
Flash Range: approx. 0.1 to 2.2 m (W), approx. 1.0 to 1.4 m (T)
Rapid Flash: approx. 0.4 to 2.1 m (W), approx. 1.0 to 1.4 m (T)
Monitor Screen 2.5-inch TFT color LCD, 230,400 pixels (960×240)
Timekeeping Functions Date and time: Recorded with image data; Auto Calendar: To 2049
On-image time stamp function
World Time 162 cities in 32 time zones, City name, date, time, summer time
Input/Output Terminals USB cradle connector, USB2.0 (Hi-Speed) compatible
Microphone Stereo
Speaker Monaural
Power Requirements Rechargeable lithium ion battery (NP-50) ×1
Battery Life Approx. 240 still images*9 (CIPA Standards)
Continuous playback: approx 6 hr. (still images)
Continuous recording: approx 1 hr. 40 min. (movie)
Continuous recording: approx 4 hr. 20 min. (voice recording)
*9. Auto Mode, standard brightness monitor setting
Dimensions 95.5 (W) x 59.8 (H) x 25.5 (D) mm (excluding projections, 20.8 mm at thinnest part)
Weight Approximately 149 g (excluding battery and accessories)
Bundled Accessories Rechargeable lithium ion battery, USB cradle, USB cable, AV cable, Special AC adaptor, AC power cord, strap, CD-ROM
EXILIM is a registered trademark of Casio Computer Co., Ltd. Any other company or product names are registered trademarks or trademarks of those companies.