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November
25, 2005, Tokyo, Japan -- CASIO COMPUTER CO., LTD. announced the establishment
of its flagship watch specialty shop designed exclusively for women.
CASIO Ladies Time represents a new corporate strategic objective to
expand its share of the ladies wristwatch market. Located on bustling
shoppers paradise Orchard Road in the Wisma Atria mall inside the
high-traffic basement of the Isetan Orchard department store,
Ladies Time shares space alongside cosmetics and accessory counters
and provides a shopping experience that appeals to discerning ladies
seeking friendly and personalized service in a pleasant, inviting
environment.
Since
the introduction of the wildly popular G-SHOCK, CASIO watches have
become known for their advanced technology, sturdy design, and activity-specific
practicality, making them the watch of choice, particularly among
active men of all ages. While the demand for watches among men continues
to be strong, the growing trend of women wristwatch aficionados cannot
be denied. Understanding that women are motivated to purchase for
different reasons and are more emotionally attached to their purchases
than men, CASIO created Ladies Time to appeal exclusively to the shopping
preferences and sensibilities of female shoppers.
The
thoughtfully designed Ladies Time shop evokes a feminine and romantic
ambience with soft and warm illumination that glows in slowly alternating
colors. The feminine curves of the sales space and suggestive POP
displays blend perfectly with neighboring accessory boutiques, enticing
shoppers to stop and experience CASIO watch offerings for themselves
at one of the Touch and Try displays.
Product
offerings focus around the tough but cute Baby-G line and the newly
redesigned Sheen, an upscale metal bracelet-style watch designed for
urban young women. Tastefully clad CASIO Promoters not only offer
assistance with watch selection, they also provide a special gift
wrapping service with a variety of designs to choose from and gift
cards for every occasion.
With another shop already open in Shanghai, CASIO’s Ladies Time
marks the beginning of an elegant new shopping genre, sure to further
the growing trend in ladies wristwatch shopping. |
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