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New Sheen Radiates Simple Sophistication

New Sheen Radiates Simple Sophistication
CASIO Revitalizes Sheen Brand Image with New Timepiece Lineup
September 5, 2005, Tokyo, Japan -- CASIO COMPUTER CO., LTD. announced the release of all new additions to their line of Sheen timepieces for urban young women. With 26 new models comprised of three different designs and a multitude of color combinations, these new offerings provide a variety of distinctive, stylish choices suitable for almost any taste and occasion.

SHN-1000D-7ADF
The Sheen brand has been revitalized by incorporating CASIO’s advanced and innovative digital technologies and world-class functionality, and combining that with a decidedly feminine fashion sense and distinctive styling that beautifies the wrist. Sheen’s new look compliments the confident young woman who is strong and proud, yet undeniably feminine.

The sleek SHN-1000/1001 digital bracelet series blurs the line between jewelry and timepiece whilst retaining the function of a digital watch. The SHN-1000/1001 incorporates an easy to read digital display, alarm, and stopwatch into its fashionable slim line stainless steel case. The SHN-1000 model has a horizontal LCD display and the SHN-1001 a vertical display; these models come with leather, stainless steel, or stainless steel and colored resin combination bands.

The elegant SHN-2000/2001/2002 series feature CASIO’s brilliant and beautiful Super Illuminator, brighter than the average backlight and never leaving you in the dark as to the current time. All three SHN-2000 models have a shell face and rhinestone markers. The five SHN-2001 models feature a cut glass face and bright color schemes. The two SHN-2002 models epitomize simplicity in classic black and white.

The SHN-3000/3001 incorporates a functional multi-dial display into slick stainless steel package. The three small dials display the day, date and 24 hour time format in a stylish analog design. The SHN-3000 watch face is adorned with either blue or white mother-of-pearl layer and a rhinestone. The SHN-3001 models are available with three face colors: pink, white, and black.

CASIO’s new Sheen timepieces were created to add shine and sophistication to the style of bright, independent, and confident young women in the prime of life.
New Product Lineup

SHN-2001D-4ADF SHN-3001D-7AVDF
Models Type LCD panel Band material Size of case Total weight
SHN-1000D-1ADF Digital White-on-Black Stainless steel 40.8 x 22.2 x 9.8 mm 75 g
SHN-1000D-7ADF Black -on-White
SHN-1000F-1ADF White-on-Black Stainless steel
and aluminum
66 g
SHN-1000L-1ADF Black -on-White Leather and
stainless steel
47 g
SHN-1000L-4ADF White-on-Red
SHN-1001D-1ADF White-on-Black Stainless steel 41.1 x 21.6 x 10.5 mm 93 g
SHN-1001D-9ADF Silver-on-Gold
SHN-1001F-1ADF Red-on-Black Stainless steel
and resin
91 g
SHN-1001F-4ADF White-on-Red
SHN-1001F-6ADF White-on-Purple
SHN-1001F-7ADF Blue-on-White
Models Type Dial color Band material Size of case Total weight
SHN-2000D-2ADF Analog Blue (Shell type) Stainless steel 33.3 x 26.5 x 9.0 mm 60 g
SHN-2000D-4ADF Pink (Shell type)
SHN-2000D-7ADF White (Shell type)
SHN-2001D-2ADF Blue 34.5 x 26.5 x 9.6 mm 70 g
SHN-2001D-3ADF Green
SHN-2001D-4ADF Pink
SHN-2001D-4A2DF Red
SHN-2001D-5ADF Orange
SHN-2002D-1CDF Black 32.0 x 26.5 x 8.6 mm 60 g
SHN-2002D-7CDF White
Models Type Dial color Band material Size of case Total weight
SHN-3000D-2AVDF Analog
(3 dials)
Blue (Shell type) Stainless steel 38.0 x 31.0 x 8.2 mm 75 g
SHN-3000D-7AVDF White (Shell type)
SHN-3001D-1AVDF Black 38.2 x 31.0 x 8.6 mm 75 g
SHN-3001D-4AVDF Pink
SHN-3001D-7AVDF White
Specifications
SHN-1000 / SHN-1001 Series Water resistance; 1/100-second stopwatch; Daily alarm; Hourly time signal; Auto-calendar; Electro-luminescent backlight; Accuracy: ±30 seconds per month; Battery life: Approx. 2 years on CR-1216
SHN-2000 / SHN-2001 / SHN-2002 Series Water resistance; Super Illuminator (LED); Accuracy: ±20 seconds per month; Battery life: Approx. 3 years on CR-1616
SHN-3000 / SHN-3001 Series 50 m water resistance; Accuracy: ±20 seconds per month; Battery life: Approx. 2 years on SR-621SW