New Ice and Snow Inspired Baby-G Offers a Warm Glow

New Ice and Snow Inspired Baby-G Offers a Warm Glow Popular Brand Gets Romantic and Wintry Addition

September 26, 2005, Tokyo, Japan -- CASIO COMPUTER CO., LTD. announced the release of the latest additions to the Baby-G line with the BG-62 and BG-71 models. These new offerings—six models in all—are based on the concept of “a bright glow through ice and snow,” a slight variation on the standard tough and cute Baby-G image. While evocative of winter, these watches keep you looking cool yet feeling warm all year around, and are appropriate for a day of fun with friends or a romantic night out with that special someone. The Baby-G was first created as the women’s version of Casio’s popular G-SHOCK series of watches. With shock-resistant construction and water-resistance, the reliability of the Baby-G series became the watch of choice for the world’s top female surfers and body boarders. The Baby-G brand then found a huge following among fun-loving girls in their teens and twenties. The new ice and snow themed Baby-G softens the bright sunlight of the Baby-G image and transforms it into the romantic and warm glow of northern climes. These latest additions to the Baby-G family have a color scheme reminiscent of a soft winter landscape. The BG-62 comes in light blue, pink, and white versions—the white BG-62 watch face has a mother-of-pearl pattern that, like a gently glowing aurora, changes colors depending on the angle it is viewed from. The BG-62 models have three LCD dials that display day, date, and time. The BG-71 models feature an LCD mode indicator and unique watch face displays. All models feature a full-face color LCD with two watch hands and pearl finish semi-transparent resin bands in addition to the all the functions Baby-G fans have come to expect from their favorite watch, including World Time, a full auto calendar, and LED light with afterglow. The romantic new ice and snow inspired series is a soft, feminine, and refined addition to the Baby-G lineup. Even with the wintry theme, these timepieces exude a warm glow that compliments and accentuates the tender gentility of the young women who make this watch their very own.

New Product Lineup Model no. Bezel color Dial color LCD color Band color BG-62-2BVDR Blue Silver Blue Blue BG-62-4BVDR Pink Silver Pink Pink BG-62-7BVDR White White mother of pearl White White BG-71-2EVDR White - White Blue BG-71-4EVDR White - Pink Pink BG-71-7EVDR White - White White

Specifications Construction Shock resistant construction Water resistance 100m World time 48 cities (29 time zones), with daylight savings time setting function Stopwatch 1/100 second (Up to 59’59”99) Timer Count down by seconds, 60 minutes maximum Alarm Daily alarm, hourly time signal Light LED light, with afterglow Time keeping Digital; Hour, minutes, seconds, pm, month, date, day Analog; 2 hands Accuracy ±15 seconds per month Battery CR-1220, approx. 2-year life span Size of case 47.4 × 40.9 × 13.7mm Total weight 45g

Top of Page