G-SHOCK / Baby-G sponsored The US Open of Surfing, held at Huntington Beach in California from July 28 to August 5. The US Open of Surfing is one of the world's biggest surfing and skateboarding meets. The 500,000 visitors who attended over the course of the meet are testament to the huge scale of this event.

Casio set up a booth on the beach to promote the world of G-SHOCK and Baby-G brand and to show visitors why these watches are so perfect for active sports. The booth was hugely popular at this year's meet, with G-SHOCK contract pro surfers on hand each day to autograph and chat to visitors. There were also games where visitors could directly experience the toughness and water-resistance of G-SHOCK and Baby-G watches by throwing them into containers of water.