Success Story in Distributing Sweet Products
Summary of the story
|Importer/Distributor||: Mersa Elektronik & Teknolojik Ürünler Ticareti A.Ş. /|
|: Datateknik Bilgisayar Sistemleri Tic. ve San. A.Ş.|
|Customer||: Atlantik Gida of Ülker group|
|Location||: Istanbul, Turkey|
|Product||: CASIO DT-X30GR-10 Handheld Terminal|
*Diction: sales person who also drives truck to deliver products.
Casio DT-X30 Helps Innovation Come True
Checking the latest stock of products and delivery routes by operating the DT-X30 before commencing delivery of products.
Atlantik Gida employs the Direct Store Delivery (“DSD”) method to directly deliver sweet products from their manufacturing plants to retail stores throughout the country. To make these stores satisfactory as well as retrieving accurate information efficiently and delivering products in time possible, the company has been focusing many years on how their delivery system can be improved specifically in the following bullet points.
delivery in time
order in accurate quantity
return in accurate quantity
A sales person verifies each carton box by scanning the printed bar code before loading into his truck.
For instance, the new technology enables the company
(1) to seek most desired delivery route and a sales person situated in the vicinity to the pickup point for a sudden route change or abrupt request by client by memorizing in the DT-X30 delivery routes of all the sales men for the day,
(2) to realize smooth delivery by a substitute when the originally assigned sales person is absent. All is controlled and operated in the headquarters remote from the delivery trucks.
Other improvement to emphasize according to the company is the WLAN capability that significantly reduces a total time period for downloading various data in the morning from the headquarters to 5 to 10 minutes for approximately 40 sales persons, a far cry from the previous system which took 1 to 2 hours for the same volume of data to download via cradle. This obvious and visible effect is certainly appreciated by the company.
Typical Hardware Configuration
At front of shelf in client’s store, a sales person checks on-shelf stock and enters a quantity of item in the DT-X30 to place order to the headquarters.
Atlantik Gida has started the deployment of the innovative delivery system with Casio