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Casio Releases Solar-powered SHEEN Watch for Women,
Featuring Graphic Display of Moon Phases

Lineup of elegant, shimmering metal watches for women expands

  • March 07, 2012


Watchface color

BASEL, March 7, 2012 — Casio Computer Co., Ltd., announced today the release of the SHE-3501, a solar-powered watch featuring a graphic display of moon phases. The model is a new addition to the SHEEN lineup of metal watches for women, based on the concept of “Elegant, Smart and Shining.”

The new watch is equipped with a unique moon phase display that graphically indicates the current phase of the moon. Wearers can sense the romance of the waxing and waning of the moon through the watch-dial graphics, as the hand gradually shifts from a crescent to a full moon and back again. The moons on the display feature a hologram effect that refracts a rainbow of colors depending on the angle of the light, giving an added touch of fantasy to the moon display.

The multi-level inset construction of the dial makes the numerals easier to read, and conveys a high-quality look. While making the most of the recent trend toward larger watchfaces, the SHE-3501 still has a delicate appearance thanks to its thin bezel. The star-shaped indicator at the 9 o’clock position gradually rotates in conjunction with the moon phase hand, in addition to partially spinning on its axis on the hour and half hour.

The two buttons on the right hand side are crowned with transparent resin. The new model comes in two color schemes: the SHE-3501SBD-1A features a chic black dial with purple accents, while the SHE-3501SBD-7A boasts a brilliant white dial with pink accents.

Of course, the new watch delivers reliable operation with Casio’s Tough Solar system, which powers the watch using either sunlight or indoor lighting. It is even water resistant to 50 meters for added peace of mind.


Water Resistance
50 meters
Moon Phase Display
Power Source
Tough Solar power system (solar-charging system)
Continuous Operation
About 28 months with the power-saving function* ON after full charge
  • * Power-saving after a certain period in a dark location
Size of Case
Total Weight
Approx. 68 g


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