Casio Releases Business Support Terminal Which Enables Integrated Management of Customer, Reservation and Sales Data
- October 20, 2011
VX-100 (with main display in standard position, and sub-display stowed)
TOKYO, October 20, 2011 – Casio Computer Co., Ltd., today announced the release of the stylishly designed VX-100 business support terminal. Customer relationship management, reservation management and sales management applications are available on this terminal. Associated with those applications, the terminal provides business operators with a variety of data that they can use to stimulate business demand. The VX-100 information terminal will begin shipping in December 2011.
The VX-100 is a compact business support terminal equipped with a color main display with full-touch screen operation, a sub-display that is great for showing information to customers, and a thermal printer to generate receipts. The VX-100 is designed for use in various places such as retail stores, restaurants, and offices, and works as both a standalone system or as part of a networked system.
The VX-100 comes installed with a sales management application offering a host of data management capabilities. With the optional cash drawer, the terminal can also function as a cash register.
Additional customer relationship management and reservation management applications can be installed to enable database management of the purchase and reservation history of individual customers. The purchase and reservation history can be used to identify preferred customers and formulate marketing strategies tailored to them.
The VX-100 uses the Android™ platform, and Casio has provided a software development kit that supports the VX-100 hardware. Casio plans to leverage the VX-100 to support a variety of businesses such as retail stores, restaurants and other service enterprises by developing its own additional applications as well as facilitating development of applications for the VX-100 by other developers of Android applications.
Application Software for VX-100 Business Support Terminal
Conduct a multitude of sales calculations including calculations by product (items, departments and groups), time and clerk. An optional cash drawer can be added to operate the VX-100 as a cash register.
Customer Relationship Management
Build a customer database associated with sales management data. Analyze the purchase recency, frequency and monetary amounts for each customer, in order to identify and create a list of preferred customers. Operatorsthey can specify automatic discounts when ringing up bills for preferred customers, all associated with the sales management application. The list of preferred customers is useful for sending direct mail.
Take various kinds of reservations from customers, including reservations for meals and birthday cakes. Use the customer relationship management and sales management applications to manage databases of customer names and reservation details including names, number of persons and time, all from the VX-100.
Remote Control by E-mail
Receive e-mail messages from a cellular phone or computer, and automatically execute instructions contained in the messages. Even check sales data from a separate location, an ideal feature for busy business managers.
(with main display in tilt-up position, sub-display in pop-up position, and the optional cash drawer)