TOKYO, July 22, 2011 — Casio Computer Co., Ltd., announced today the release of EQW-A1000RB and EQS-A1000RB, new limited edition Red Bull Racing watches in its EDIFICE line of metal watches that capture the essence of speed and intelligence. Casio is an official partner of Red Bull Racing.

Red Bull Racing is a dynamic and young Formula One team that has been competing since 2005. The team won two titles in the 2010 season with the Formula One Constructors’ Championship and the Formula One Drivers’ Championship. Red Bull Racing is the leading point scorer this season, dominating the competition thus far.

EDIFICE watches evoke a sense of velocity and motor sports energy with the movement of the hands and distinctive watchface. Casio has supported Red Bull Racing as an official partner since 2009, recognizing that the youthful image and energy of the team, as well as its outstanding technology development capabilities, are a perfect match for the EDIFICE brand concept.

These new limited edition Red Bull Racing models were designed under the direction of Red Bull Racing to convey the image of the team. The watches feature blue highlights on the dial and the lower layer of the bezel to match the team colors, together with a red second hand and red dial marks. The Red Bull Racing team logo is prominently displayed on the upper half of the dial.

The new watches are equipped with an electronic crown switch and Casio’s unique “Smart Access” system, which simplifies the operation of multiple functions. The crown can be pushed and turned to switch between functions, to intuitively operate a wide array of functions including a 1/20-second stopwatch, timer, alarm and world time. The watch uses five motors to independently operate the hour, minute and second hands, which turn on the same axis, and the large disk indicator and date display at the 3 o’clock position. The independent drives ensure that each hand moves smoothly and without interference.

EQS-A1000RB
(Non-radio controlled model)

Both come with Casio’s Tough Solar power system, which generates power from both sunlight and fluorescent light. The EQW-A1000RB also features radio-controlled timekeeping, capable of receiving standard radio waves from six transmitters worldwide. These two dynamic new watches feature Casio’s advanced technology to deliver the functionality that one would expect from a limited edition watch for Red Bull Racing—a team that continues to take pole position in the Formula One.