Casio Continues Official Partnership with
Red Bull Racing Formula One Team
- February 03, 2010
TOKYO, February 3, 2010 - Casio Computer Co., Ltd., announced today that it has renewed its contract with the Red Bull Racing Formula One Team to continue serving as a Red Bull Racing Team Partner for the 2010 season. While providing strong support for the team, Casio will make the most of the official partnership to actively promote the company's Edifice line of analog metal watches for men.
Red Bull Racing entered the world of Formula One in 2005 and became a serious Championship contender in just five years. In 2009, the team had its strongest ever season, gaining six wins, 16 podiums and four one-two finishes. It ended the year by taking second place in the Formula One Constructors' Championship — an achievement that demonstrates the remarkable growth and ability of Red Bull Racing.
Mark Webber and Sebastian Vettel will continue as team drivers for the 2010 season. Webber has built a solid reputation and is looking to gain more victories, while Vettel continues to grab headlines as the youngest man ever to set numerous Formula One records. This year he will look to improve on his second place finish in the 2009 Drivers' Championship. The two drivers will take part in all 19 Formula One races this year, starting with the Bahrain Grand Prix on March 14, 2010.
Delivering the essence of speed and intelligence, the Edifice line of analog metal watches evokes a sense of velocity and motor sports energy with the movement of the hands and distinctive watchface. Since first released, Edifice watches have been especially popular with motor sports fans, thanks to their rich stopwatch functions and standout face designs, all based on the electronic technologies developed by Casio.
Red Bull Racing not only has intelligent racing strategies and a youthful image and energy, but also boasts outstanding technology development capabilities. The team pours everything it has into its race cars, all in the pursuit of speed. Casio believes that these qualities are a perfect match for the Edifice brand concept, which is why the company decided to renew its support for the Red Bull Racing team and its drivers, Webber and Vettel, in 2010.
Edifice has been designated as the official team watch for the 2010 season, and the Casio logo will appear on racing suits worn by Webber and Vettel, as well as on the mechanics' uniforms. In addition to using images of the two drivers, their F1 race cars, and the team in advertising worldwide, Casio also plans to release special collaborative Edifice watch models. These global marketing activities are expected to further enhance the Edifice brand image and help to grow sales.
Red Bull Racing's Team Principal, Christian Horner said: "I am delighted that our Team Partnership with Casio is continuing. We are at the cutting edge of technology and I think it's important to be associated with brands that reflect that. Design, speed and intelligence are vital aspects of both ours and Casio's businesses."