Casio Releases EXILIM Digital Cameras That Take Artistic
Photographs Using HDR Technology
High-Sensitivity, High-Speed Camera Driven by New EXILIM ENGINE HS
Offers the Fun of Creating and Displaying Digital Art
- September 21, 2010
EX-ZR10 BK
EX-ZR10 SR
EX-ZR10 RD
TOKYO, September 21, 2010 — Casio Computer Co., Ltd., announced today the release of a new model in its lineup of EXILIM digital cameras, the EX-ZR10. Powered by the new EXILIM ENGINE HS that integrates high-speed shooting and high-speed image processing, the EX-ZR10 creates amazingly artistic photographs using Casio’s high dynamic range (HDR) technology. This next-generation high-speed camera represents a dramatic advancement beyond existing digital cameras.
The EX-ZR10 comes with the new EXILIM ENGINE HS and a high-sensitivity, 12-megapixel, back-illuminated CMOS sensor. Its high-speed burst shooting greatly enhance the performance of basic camera functions like shooting, viewing and recording. Meanwhile, Casio’s new HDR ART function produces artistic photographs that are radically different from conventional photographs. The EX-ZR10 offers a whole new way of enjoying the unique capability of digital cameras for creating and displaying images.
A computer-simulated HDR ART photo.
With Casio’s HDR technology, each press of the shutter button actually takes several shots with different exposures and instantly combines them into a single, great-looking image with a high dynamic range. This ensures that both light and dark areas are clearly visible in the photograph and minimizes washed out or overly dark areas. The HDR-ART function uses this HDR technology to create beautifully artistic photographs. It locally controls the contrast and the level of color saturation of the analyzed subject, and achieves the kind of novel effects that used to be possible only using specialist PC software — with a single press of the shutter. Now anyone can create dramatic, eye-catching authentic HDR images with ease.
The wide-angle 28 mm 7X optical zoom lens achieves zoom performance equivalent to 14X optical zoom with Casio’s Multi SR Zoom, which actually combines a number of still images to create a sharp, clear photo. In addition, the dual image processing circuits built into the new engine dramatically reduce the interval between shots, and ultra-high speed burst shooting captures crucial moments at a maximum speed of 40 shots per second. These functions let nothing slip by unrecorded.
The wide range of shooting options also includes Premium Auto which takes beautiful photos with just a press of the shutter button, and Slide Panorama that allows users to easily capture 360-degree panoramic images. The camera also offers a full range of movie functions. In addition to high-speed movie recording at up to 480 fps for slow motion movies, the EX-ZR10 also takes Full HD movies (H.264). While shooting a movie, users can also capture still images with the optical zoom and burst shooting function.
Starting with the EX-ZR10, Casio is positioning the EXILIM brand as “Amazing Gear”—a brand that never fails to deliver new surprises and excitement. Casio is driving a Digital Image Revolution, creating new value by developing digital cameras that go beyond the limits of cameras in the past.
Please see the following pages for more details on the new digital camera.
- EXILIM, Dynamic Photo and BEST SHOT are registered trademarks of CASIO COMPUTER CO., LTD. Any other company or product names are trademarks or registered trademarks of their respective holders.
