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Casio Releases New Baby-G Watches Styled for Life at the Resort

Shock-resistant Watches for Women with a Checkered Face Design

  • March 19, 2010


TOKYO, March 18, 2010 — Casio Computer Co., Ltd., announced today the latest additions to its Baby-G family of shock-resistant watches for women. The new BGA-200 watches introduce a playful, resort-style design.

Casio's Baby-G casual watches are meant for active young women. Along with the toughness inherited from G-Shock, including both shock and water resistance, the Baby-G brand offers fashion appeal created by individualistic styling and creative color use, as well as a range of functions including World Time.

The new BGA-200 watches feature a simple, square form, a nuanced checkered face design with rich color tones, and a wide watchband that makes them wear like a bangle. These new Baby-G watches are designed to lift the spirits by helping the wearer feel like she is on vacation at a tropical resort.

The simple, square form of the new watches combines a wide watchband with a square case, based on the motif of a carry bag. The rib lines on the bezel serve as shock-resistant protectors, while providing a design accent that conveys the unique functionality of a Baby-G.


The hands and LCDs are well positioned on the watch face and the face colors are in a different tone than the body colors. Thanks to these features, the watch face design is reminiscent of a cosmetics palette. The LCD in the upper right corner of the face displays a letter G while counting the seconds, creating a look that just couldn't be more "Baby-G."

The lineup includes five color models: the BGA-200-2E in this year's trendiest color, turquoise-blue, the BGA-200-3E in green, the BGA-200-4E in the always-popular color of pink, the BGA-200-7E in white, and the BGA-200-1E in black. All models are treated with a glossy finish for a splendidly elegant look.

Main Specifications

Water Resistance
100 meters
World Time
48 cities (29 time zones, daylight saving on/off) and coordinated universal time
1/100-second; measuring capacity: 60 minutes; split time
Countdown timer
Setting accuracy: 1 minute; 24-hour maximum per set; unit of measure: 1 second
Daily alarm; hourly time signal
Full auto-calendar, 12/24-hour format; button operation tone on/off
LED light with afterglow
Accuracy at Normal
±30 seconds per month
Approx. Battery Life
2 years on SR726W × 2
Size of Case /
Total Weight
43.2 × 36.0 × 12.8 mm / approximately 41g

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