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EX-TR150

Element Design

A revolutionary new form that enables a free and flexible approach to photo-taking.

Element Design: Digital Camera Minimal Configuration

A lens, a screen, and a frame. That is the entire list of elements that make up the next-generation minimalist TR100/TR150 digital compact camera. Replacing the body of the camera with a new element called a "frame" creates a configuration that allows the TR100/TR150 to stand on its own, to be hung from a wall, and to shoot images from a variety of never-before-available angles. The frame also lets you manipulate the camera with one hand, the same way you operate a video camera. This frees you from the limitations imposed on the traditional camera configuration that has been basically unchanged since the days of the film camera. It also enables access to an amazingly expanded array of shooting angle options and a totally unique new take on both scenery and human subjects. This and much more transcends the traditional boundaries between still images and movies, and creates a totally new, truly free digital imaging style.

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